Marketing Strategist

Woman's Missionary Union

NATIONAL WMU
BIRMINGHAM, ALABAMA

JOB TITLE: Marketing Strategist
STATUS: Full-time Equivalent (36-Hour Work Week)
HUB ROLE:
To serve as a member of the Content and Marketing Hub, and to provide efficient and strategic direction as it relates to WMU marketing.
KEY RESPONSIBILITIES:
• Provides strategic direction for the creation and execution of integrated marketing strategies, including plans for print and digital media, automated marketing process, catalogs, budget, and schedules.
• Coordinates the development and implementation of marketing strategies, including curriculum print ads, and exhibits or displays where the overall WMU message is presented.
• Reviews editorial online calendars and web copy to ensure synergy and consistency of messaging and voice.
• Writes and actively updates marketing copy; coordinates product names with design editors; coordinates promotional ads, brochures, and cover design with graphic designers. Recommends pricing, sales initiatives, and other strategic decisions based on trends, sales, and customers.
• Serves as marketing liaison between hubs. Participates in orienting Customer Engagement staff to new resources, and marketing campaigns.
• Maintains visual branding standards within the content and marketing hub for magazines, products, displays, and collateral materials. Provides input with the selection of visuals for promotional materials related to WMU organizations, initiatives, and ministries.
• Facilitates the development of marketing goals and administers marketing budget.
QUALIFICATIONS:
• Bachelor’s degree and five to eight years progressive work experience in marketing
• Excellent communication skills.
• Product design/development experience.
• Ability to work within a Christian context to communicate across cultures.
• Member of the Christian faith and Southern Baptist church involvement on the local level.
• Knowledgeable of the Southern Baptist Convention and WMU, preferred.
If you are interested in this position, submit your resume to Human Resources:

• Email: hr@wmu.org
• US mail: 100 Missionary Ridge, Birmingham, AL 35242
Resumes are kept in our applicant database for 12 months.

Submit your information below for this opportunity.